<blockquote>When the comic first went up, it just showed two people sitting on a beach. Every half hour (and later every hour), a new version of the comic appeared, showing the figures in different positions. Eventually, the pair started building a sand castle.
There was a flurry of attention early on, as people caught on to the gimmick. Readers watched for a while, and then, when nothing seemed to be happening, many wandered away—perhaps confused, or perhaps satisfied that they’d found a nice easter-egg story about castles.
But Time kept going, and hints started appearing that there was more to the story than just sand castles. </blockquote>
